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Domain Tasting Under Review
Domain Names

 

ICANN, the agency responsible for global coordination of the Internet's system of unique identifiers, including domain names and Internet protocols, is eyeing the practice of domain name tasting for policy changes.

 

Tasting, originally designed to keep typos from becoming permanent errors, is also used by domain name entrepreneurs to test the profitability of certain names before committing to purchase them.

 

ICANN is now taking a hard look at the practice, issuing a report that identifies the need for further investigation of the practice. The report identifies several potential problems with the practice, including:

 

Potential impact on the stability of the gTLD name space potentially on the entire DNS; Potential consumer confusion and other concerns about potential negative affects on the consumer experience; Potential increased costs and burdens to legitimate registrants; Potential for facilitation of trademark infringement; [and] added difficulty for law enforcement to access records and pursue cases of criminal activity.

 

The report identifies two potential primary solutions. First, the potential solution of making changes to the grace period, such as totally eliminating the grace period. Second, a proposed option is to make contractual changes in individual registry agreements with ICANN. This might entail imposition of an “excess deletion fee” such as that currently employed by the “.org” extension registrar.

 

The public comment period will be from 8 January 2008 to 28 January 2008. Comments may be submitted by email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it and may be viewed at the ICANN site.

 

The writing on the wall seems clear. The report is heavily anti-tasting, and the report recommends that the policy be completely eliminated. Barring substantial public support for tasting, domain tasting is likely to become a thing of the past in upcoming years.

 
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