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ICANN Kills Domain Tasting
Domain Names

 

The Internet Corporation for Assigned Names and Numbers has announced a proposal to start charging a non-refundable annual ICANN fee on registrar domain registrations immediately upon registration. The ICANN Board resolved to:


. . . encourage ICANN's budgetary process to include fees for all domains added, including domains added during the AGP, and encourages community discussion involved in developing the ICANN budget, subject to both Board approval and registrar approval of this fee.

 

The resolution passed 13-0, with one abstention.

 

While the ICANN fee is nominal, about $0.25 per name, it will likely be more than enough to terminate the “tasting” practices because it eliminates the economies of scale. Currently a taster can register hundreds or thousands of names for a short time with no investment, even when the names provide absolutely no monetization to the registrant.

 

For example, if a registrant chose to register 1,000 names, and only made $200 during the five day period, it was still a profitable practice. The registrant could cancel the registrations, register them again shortly thereafter, and make another $200 over the next five days.

 

If the ICANN resolution is fully implemented that same registrant would now have to invest $250 ($.025 ICANN fee x 1,000 domains) to register the names for a potential gain of only $200. This would lead to a loss of $50 under our scenario, which would effectively eliminate the practice. The numbers will vary, of course, but under any numerical scenario the profitability of the practice will certainly take a hit.

 

The original goal of the AGP was to protect those “legitimate” registrants who had mistyped or otherwise made an error in the domain they intended to register. This goal, while of less importance than ICANN continues to believe, is still achieved. The difference is that a “legitimate” registrant will now pay the nominal ICANN fee to cancel the registration as opposed to getting off the hook totally free of charge.

 

Overall, the plan is well designed, although one could imagine a situation where ICANN makes a greater effort to reduce the practice immediately. If the economics somehow continue to be attractive to tasters, however, ICANN may be forced to revisit the issue.

 

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